Chocolate City Music Unveils Two New Music Label Imprints
Chocolate City Music label; becoming the first African record label to follow in the footsteps of international heavy weights such as Universal Music and Sony Music Group.
The two labels are owned and headed by Ice Prince and Jesse Jagz respectively.
The unveileing took place at a press conference on Monday.
Chocolate City Music CEO – Jude “MI” Abaga, answered the questions of reporters and tackled live questions from fans on social media who were keen to know how the relationship between Chocolate City Music, Ice Prince and Jesse Jagz would unfold going forward.
According to M.I, the breaking away of two of the most popular artistes on the label is not a destruction of Chocolate City, but an investment in the two new imprints towards building an empire emphasizing that this announcement has been in the works for months and it is easier for both prolific artistes to keep up with the pace of their creativity when under their own independent labels.
Ice Prince, however, said that “Super Cool Cats is beyond a music label, ''as we are already working with fashion designers, video directors etc.; it is in fact a full platform for different expressions of the arts.''
He also mentioned that he is already working on an urban line with Seyi Sanusi popularly known as “Sneaker Boy”.
Jesse Jagz was cool, calm and all smiles as he told the press that being an artiste under a large label limits his creativity, but that having his own record label gives him more creative freedom and control on his content.
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